Field Marketing Manager

Primary responsibilities include:

• In conjunction with product marketing, develop regional specific market plans and initiatives to support sales activities for Memova Mobile & Messaging product portfolio including:
o Driving in region market research program including surveys, focus groups and independent pilots

• Memova Mobile & Memova Messaging customer engagement responsibilities for marketing elements of service delivery including
o Consulting with customers on development of business cases, models, market launch and promotional plans
o Project management of marketing implementation elements of service delivery
o Consulting and project management of post-launch marketing elements of service delivery
o Setting and meeting adoption/take up targets for service delivery

• Provide support/contribute to elements relating to regionally specific product marketing deliverables

Experience
• 5 – 10 years experience in marketing with a minimum 3-5 years working in or with service providers marketing and/or launching consumer data services in region

Agency/Employer: Critical Path
Town or City: Mumbai
Location: Mumbai
Sector: IT,Telecomms
Related Job Titles: Product Marketing,Product Marketing Manager,Sales and Marketing Support,Senior Product Marketing Manager,Sr Product Marketing Manager
Permanent/Contract: Contract, Full time
Experience: 5 years
Date: 06-08-2007
Salary: Not specified

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